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Runway shows, street style, red carpets. Celebrities and talents from all over the world choose the statement design of Sportmax to give the look an additional contemporary identity. Discover who wears the Sportmax aesthetic.

Essential silhouettes: Uma Jammeh attends the Sportmax SS27 fashion show in a dress SPSBAGAGLI with bag SPSVONGOLA.

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Annalisa, guest at the Sportmax Spring-Summer 2027 fashion show. Look details: Coat SPSASSENSO and jumper SPSFIESTA.
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Amina Ladymya at the Sportmax Spring-Summer 2027 Runway Show. Look details: Coat SPSNIGELLA, top SPSALBATA and necklace with mini clutch SPSAGRESTE.
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Yoyo Cao wears Sportmax at the Spring-Summer 2027 fashion show. Look details: Coat SPSASSENSO, jumper SPSFIESTA and necklace with mini clutch bag SPSAGRESTE.

Contemporary tailoring: Cherifa Akili attends the Sportmax Spring-Summer 2027 fashion show in a complete look defined by a jacket SPSRAGNI, top SPSALBATA and trousers SPSEDITTA.

Chiara Ferragni is among the guests at the Sportmax Spring-Summer 2027 show. For the occasion, she chooses a complete look defined by a shirt SPSPEPLI and matching trousers SPSRICORDO.
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Front row perspectives. The guests' looks at the Sportmax Spring-Summer 2027 show:
Candela Pelizza: leather biker jacket SPXVICARIO
Veronica Ferraro: mini skirt SPXSPUMA and jacket SPXVOLUME
Chiara Ferragni: shirt SPSPEPLI and trousers SPSRICORDO
Amina Ladymya: coat SPSNIGELLA and top SPSALBATA
Korlan Madi: dress SPXTEFRITE08

Carlota Pitarch in the front row of the Sportmax Spring-Summer 2027 Runway Show. For the occasion, she wears a blazer SPXAVIO paired with the matching trousers SPXMARANTA.

Strong lines and contemporary attitude: Mou Runi attends the Sportmax SS27 fashion show in the jacket SPSMANNA and boots SPSZUPPA.

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